Travis Sutphin (November 30, 2024)
Brand Guide with Real World Example
Creating a brand, a brand guide, and a brand strategy involves a systematic and cohesive process. Below is a best practice guideline, organized into three distinct sections.
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Travis Sutphin (November 29, 2024)
Process Mapping
Process mapping is a visual representation of a process or workflow that outlines the steps, decisions, and resources involved in completing a task or achieving an objective.
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Travis Sutphin (November 28, 2024)
Client Touchpoint Audit Framework: Essential Guide for Business Optimization
Client Touchpoint Audit Framework: Essential Guide for Business Optimization
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Travis Sutphin (November 25, 2024)
What is Lead Generation, Nurture & Conversion?
Successful marketing isn't just about casting a wide net and hoping for the best. It's about creating a strategic, measurable journey that transforms curious visitors into loyal customers.
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Travis Sutphin (November 20, 2024)
SEO 101 with Real World Scenerios and References
Boost your website's visibility with our step-by-step SEO guide covering 11 essential milestones including optimizing for AI search results to drive organic traffic and stay ahead online.
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Travis Sutphin (November 20, 2024)
SEO 101: Milestone 1: Understand the Fundamentals of SEO
Learn what SEO is, how search engines work, and familiarize yourself with key terminology to build a strong foundation for improving your website's visibility.
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Travis Sutphin (October 26, 2024)
RACI Chart and Why it's Important to Your Clients
A RACI chart (Responsible, Accountable, Consulted, Informed) is a project management tool that helps clarify roles and responsibilities for different tasks within a project or process.
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Travis Sutphin (October 23, 2024)
AI Search Optimization vs Traditional SEO
Discover the key differences and similarities between traditional SEO and AI search optimization. While both improve online visibility, SEO focuses on keyword rankings, and AI optimization emphasizes natural language and direct answers.
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Travis Sutphin (October 08, 2024)
Agile Principles and Why They Matter to Your Clients
Agile methodology is a project management approach that focuses on delivering working products or services through the use of iterative development cycles, known as sprints.
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Travis Sutphin (October 02, 2024)
Geoblocking 101: My Journey to Cleaner Web Traffic
As a website owner, I recently dove into my Google Analytics data and noticed something concerning - a significant number of visits were coming from overseas.
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Travis Sutphin (September 25, 2024)
Learn by Reading, Master by Doing
In the dynamic world of technology and development, continuous learning is not just a necessity - it's a way of life.
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Travis Sutphin (September 21, 2024)
Scrum vs Kanban
Welcome to the ultimate showdown in the world of agile project management: Scrum vs. Kanban! In one corner, we have Scrum, the structured, disciplined warrior of time-boxed sprints. In the other, Kanban, the free-flowing, go-with-the-flow zen master of co
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Overview
HubSpot workflows are automated sequences of actions triggered by specific criteria or events. They're designed to streamline marketing, sales, and customer service processes.
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