Travis Sutphin (November 30, 2024)
Brand Guide with Real World Example
Creating a brand, a brand guide, and a brand strategy involves a systematic and cohesive process. Below is a best practice guideline, organized into three distinct sections.
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Travis Sutphin (November 25, 2024)
What is Lead Generation, Nurture & Conversion?
Successful marketing isn't just about casting a wide net and hoping for the best. It's about creating a strategic, measurable journey that transforms curious visitors into loyal customers.
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Travis Sutphin (November 20, 2024)
SEO 101 with Real World Scenerios and References
Boost your website's visibility with our step-by-step SEO guide covering 11 essential milestones including optimizing for AI search results to drive organic traffic and stay ahead online.
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Travis Sutphin (November 20, 2024)
SEO 101: Milestone 1: Understand the Fundamentals of SEO
Learn what SEO is, how search engines work, and familiarize yourself with key terminology to build a strong foundation for improving your website's visibility.
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Travis Sutphin (September 20, 2024)
The Buyers Journey and Why is it Important
The buyer's journey is a conceptual framework that describes the process a potential customer goes through before making a purchasing decision.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Overview
HubSpot workflows are automated sequences of actions triggered by specific criteria or events. They're designed to streamline marketing, sales, and customer service processes.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Lead Nurturing
Understanding the Goal: The purpose of a lead nurturing workflow is to guide potential customers through the buyer's journey by providing relevant, valuable content at each stage. This helps build trust and keeps your brand top-of-mind.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Welcome Series
A welcome series is crucial for making a good first impression on new subscribers. It helps set expectations, introduces your brand, and starts building a relationship with the subscriber
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Lead Scoring
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Abandoned Cart Recovery
effective abandoned cart recovery can significantly improve your e-commerce conversion rates by re-engaging customers who have shown interest in your products. Good luck with setting up your abandoned cart recovery workflow
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Re-engagement Campaign
Purpose of Re-engagement Campaigns: These campaigns aim to reactivate subscribers who haven't interacted with your emails or website for an extended period. The goal is to either re-engage these contacts or clean your list of truly inactive subscribers.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Customer Onboarding
Customer onboarding is a critical part of the post-purchase experience. It's the process of guiding new customers through the initial stages of using your product or service, ensuring they feel supported, informed, and engaged.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Event Registration Follow-Up
Hosting an event can be a powerful way to engage with your audience, showcase your expertise, and build relationships with potential customers.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Internal Notifications
Effective communication within your team is crucial for staying organized and ensuring quick responses to important actions. That's where an Internal Notifications Workflow comes in.
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Travis Sutphin (September 13, 2024)
HubSpot Workflows: Content Download Follow-Up
When a lead downloads content from your website, such as a whitepaper, eBook, or guide, it signals that they have an interest in your offerings or expertise. However, simply downloading content is only the first step.
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