Chapter 2 of Traction, called "Letting Go of the Vine", is all about the mindset shift that leaders must make to grow their business. It's a wake-up call for entrepreneurs who are gripping the controls of their business so tightly that they're actually holding it back. Wickman's message is simple: if you want your company to thrive, you need to learn to trust your team, rely on systems, and stop trying to do everything yourself.
Here's the idea:When you're hanging from a vine (think jungle adventure movie), it feels terrifying to let go because you're afraid of what might happen. But to reach the next vine and make progress, you have to let go. In business, this means loosening your grip, trusting the EOS process, and allowing your team to take ownership.
Picture this: You run a successful bakery that's grown beyond your wildest dreams. You started by doing everything yourself-baking the cakes, taking orders, managing the books, and even handling marketing. Now, you have a team, but you're still trying to oversee every single detail. You're answering customer calls while icing cakes and running payroll in between.
One day, your oven breaks down, and while you're scrambling to fix it, a customer complaint comes in, followed by a supply order going wrong. You're stretched so thin that nothing is going right.
Now, imagine this: Instead of doing everything, you've delegated tasks to your team. One person is handling the books, another is in charge of customer service, and someone else manages supplies. You, as the owner, are free to focus on bigger things, like expanding to a new location. The oven breaks down? No sweat. Your team handles it, and you keep moving forward.
This is what "letting go of the vine" looks like. By delegating and trusting your team, you're no longer the bottleneck, and your business runs smoother.
Let's say you're running a fast-growing IT consultancy. In the early days, you handled everything-sales calls, tech support, client management, and hiring. But now, your team has grown, and you've hit a ceiling because you're still trying to do it all. You find yourself answering emails at midnight, fixing tech issues instead of strategizing, and your team is frustrated because they can't make decisions without your input.
Letting go of the vine means trusting your team to handle their responsibilities, freeing you up to focus on the big picture. When you empower your employees to own their roles, and you stop micromanaging, your business can scale without you being a bottleneck.
If you keep hanging onto that vine, you'll never be able to grab the next one. Trust the process, trust your team, and let go. Your business-and your sanity-will thank you for it!