Travis Sutphin (November 30, 2024)
Brand Guide with Real World Example
Creating a brand, a brand guide, and a brand strategy involves a systematic and cohesive process. Below is a best practice guideline, organized into three distinct sections.
Read more
Travis Sutphin (November 29, 2024)
Process Mapping
Process mapping is a visual representation of a process or workflow that outlines the steps, decisions, and resources involved in completing a task or achieving an objective.
Read more
Travis Sutphin (November 28, 2024)
Client Touchpoint Audit Framework: Essential Guide for Business Optimization
Client Touchpoint Audit Framework: Essential Guide for Business Optimization
Read more
Travis Sutphin (November 26, 2024)
How to Update Windows: A Simple Step-by-Step Guide for Beginners
Learn how to update Windows in 6 simple steps. Keep your computer secure and running smoothly with this easy-to-follow guide for Windows updates.
Read more
Travis Sutphin (November 25, 2024)
What is Lead Generation, Nurture & Conversion?
Successful marketing isn't just about casting a wide net and hoping for the best. It's about creating a strategic, measurable journey that transforms curious visitors into loyal customers.
Read more
Travis Sutphin (November 20, 2024)
SEO 101 with Real World Scenerios and References
Boost your website's visibility with our step-by-step SEO guide covering 11 essential milestones including optimizing for AI search results to drive organic traffic and stay ahead online.
Read more
Travis Sutphin (November 20, 2024)
SEO 101: Milestone 1: Understand the Fundamentals of SEO
Learn what SEO is, how search engines work, and familiarize yourself with key terminology to build a strong foundation for improving your website's visibility.
Read more
Travis Sutphin (November 17, 2024)
Lean Project Managment and How it Benefits Your Clients
For small businesses, agencies, and marketing professionals, lean project management focuses on delivering maximum value to clients while eliminating waste
Read more
Travis Sutphin (November 13, 2024)
AI vs. Algorithms: Understanding the Key Differences
Algorithms are consistent and reliable for specific tasks, while AI is dynamic and complex, learning and adapting to handle nuanced, changing tasks but needing careful oversight for accuracy and fairness.
Read more
Travis Sutphin (November 09, 2024)
Outgrowing Excel: Why Web Apps Offer Superior Scalability, Flexibility, and Accuracy
Excel Spreadsheets may feel familiar, but when it comes to scalability, flexibility, and accuracy, they often fall short.
Read more
Travis Sutphin (October 26, 2024)
RACI Chart and Why it's Important to Your Clients
A RACI chart (Responsible, Accountable, Consulted, Informed) is a project management tool that helps clarify roles and responsibilities for different tasks within a project or process.
Read more
Travis Sutphin (October 23, 2024)
AI Search Optimization vs Traditional SEO
Discover the key differences and similarities between traditional SEO and AI search optimization. While both improve online visibility, SEO focuses on keyword rankings, and AI optimization emphasizes natural language and direct answers.
Read more
Travis Sutphin (October 20, 2024)
The Tilted Pineapple
Once upon a sunny Key West afternoon, with a splash of inspiration and a twist of curiosity, The Tilted Pineapple came to life.
Read more
Travis Sutphin (October 13, 2024)
The Leadership Secrets of Nick Saban
The Leadership Secrets of Nick Saban by John Talty explores the leadership principles that have propelled Nick Saban to become one of the most successful college football coaches in history.
Read more
Travis Sutphin (October 08, 2024)
Agile Principles and Why They Matter to Your Clients
Agile methodology is a project management approach that focuses on delivering working products or services through the use of iterative development cycles, known as sprints.
Read more
Travis Sutphin (October 02, 2024)
Geoblocking 101: My Journey to Cleaner Web Traffic
As a website owner, I recently dove into my Google Analytics data and noticed something concerning - a significant number of visits were coming from overseas.
Read more
Travis Sutphin (September 30, 2024)
Traction - Overview
I created this reference guide as a way to stay sharp in between those yearly readings-a quick, practical tool to help anyone revisit the essential concepts and keep their business moving forward with focus and discipline.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 1 - The Six Key Components
Chapter 1 is all about understanding that every business, no matter its size or industry, is made up of six key components.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 2 - Letting Go of the Vine
Chapter 2 of Traction, called "Letting Go of the Vine", is all about the mindset shift that leaders must make to grow their business.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 3 - The Vision Component
Chapter 3 of Traction, "The Vision Component," tackles a common issue for business leaders: everyone in the company needs to know exactly where the business is going and how it's going to get there.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 4 - The People Component
Chapter 4 of Traction, "The People Component," is all about one essential truth in business: You can't do it alone.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 5 - The Data Component
In Chapter 5 of Traction, "The Data Component," Gino Wickman emphasizes the importance of running your business based on hard numbers, not gut feelings.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 6 - The Issues Component
In Chapter 6 of Traction, "The Issues Component," Gino Wickman tackles a major roadblock for many businesses: unresolved issues. Every business has problems-big and small.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 7 - The Process Component
In Chapter 7 of Traction, "The Process Component," Gino Wickman lays out a critical yet often overlooked element of business success: documenting and following core processes.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 8 - The Traction Component
Chapter 8 of Traction, "The Traction Component," is where Gino Wickman really brings the EOS framework full circle.
Read more
Travis Sutphin (September 30, 2024)
Traction - Chapter 9 - Putting it all Together
Chapter 9 of Traction, "Pulling It All Together," is where Gino Wickman ties together all the components of the Entrepreneurial Operating System (EOS) into one cohesive roadmap.
Read more
Travis Sutphin (September 27, 2024)
Roadmap
This is my blog series roadmap! Here, I outline the posts I have created and the roadmap for upcoming posts. I dive into tech, project management, development and leadership : Learn by Reading - Master by Doing
Read more
Travis Sutphin (September 26, 2024)
Knowledge Hub: The Purpose Behind This Website
In today's fast-paced digital world, having a reliable source of information is invaluable but increasingly harder to find. I want to fix that.
Read more
Travis Sutphin (September 25, 2024)
Learn by Reading, Master by Doing
In the dynamic world of technology and development, continuous learning is not just a necessity - it's a way of life.
Read more
Travis Sutphin (September 21, 2024)
Scrum vs Kanban
Welcome to the ultimate showdown in the world of agile project management: Scrum vs. Kanban! In one corner, we have Scrum, the structured, disciplined warrior of time-boxed sprints. In the other, Kanban, the free-flowing, go-with-the-flow zen master of co
Read more
Travis Sutphin (September 20, 2024)
The Buyers Journey and Why is it Important
The buyer's journey is a conceptual framework that describes the process a potential customer goes through before making a purchasing decision.
Read more
Travis Sutphin (September 19, 2024)
Leadership Lessons from The 5 Levels of Leadership and Heartbreak Ridge
The 5 Levels of Leadership outlines a framework that defines leadership as an evolving journey. This article examines how the character of Gunnery Sergeant Tom Highway in "Heartbreak Ridge" exemplifies these leadership levels
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Overview
HubSpot workflows are automated sequences of actions triggered by specific criteria or events. They're designed to streamline marketing, sales, and customer service processes.
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Lead Nurturing
Understanding the Goal: The purpose of a lead nurturing workflow is to guide potential customers through the buyer's journey by providing relevant, valuable content at each stage. This helps build trust and keeps your brand top-of-mind.
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Welcome Series
A welcome series is crucial for making a good first impression on new subscribers. It helps set expectations, introduces your brand, and starts building a relationship with the subscriber
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Lead Scoring
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Abandoned Cart Recovery
effective abandoned cart recovery can significantly improve your e-commerce conversion rates by re-engaging customers who have shown interest in your products. Good luck with setting up your abandoned cart recovery workflow
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Re-engagement Campaign
Purpose of Re-engagement Campaigns: These campaigns aim to reactivate subscribers who haven't interacted with your emails or website for an extended period. The goal is to either re-engage these contacts or clean your list of truly inactive subscribers.
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Customer Onboarding
Customer onboarding is a critical part of the post-purchase experience. It's the process of guiding new customers through the initial stages of using your product or service, ensuring they feel supported, informed, and engaged.
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Event Registration Follow-Up
Hosting an event can be a powerful way to engage with your audience, showcase your expertise, and build relationships with potential customers.
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Internal Notifications
Effective communication within your team is crucial for staying organized and ensuring quick responses to important actions. That's where an Internal Notifications Workflow comes in.
Read more
Travis Sutphin (September 13, 2024)
HubSpot Workflows: Content Download Follow-Up
When a lead downloads content from your website, such as a whitepaper, eBook, or guide, it signals that they have an interest in your offerings or expertise. However, simply downloading content is only the first step.
Read more
Travis Sutphin (September 11, 2024)
Travis Sutphin Resume
As the Director of Development, I hold a pivotal leadership role with a focus on the Maintenance and Hosting departments. My key responsibilities include: P&L Responsibility, Addressing Team Roadblocks, Process Adherence, Project Management
Read more