What I've Learned
Practical insights from building products, scaling teams, and embracing AI
PWA vs Mobile App: Why I Told a Client They Didn't Need an App
A client came in wanting an iPhone and Android app. We shipped a responsive web app with PWA features instead — one codebase, no app store, installable on a phone. Here's the reasoning, in plain English.
Travis Sutphin
Principal engineer. 25+ years building software.
PWA vs Mobile App: Why I Told a Client They Didn't Need an App
A client came in wanting an iPhone and Android app. We shipped a responsive web app with PWA features instead — one codebase, no app store, installable on a phone. Here's the reasoning, in plain English.
Travis Sutphin
Principal engineer. 25+ years building software.
Don't Wait for the Fire to Buy Insurance: Why Your Business Needs a Web Presence Today
Your business reputation compounds like interest — start building your web presence now, while you don't need it, so it's there when you do.
Travis Sutphin
Principal engineer. 25+ years building software.
Reddit Ads for B2B Services: Complete Setup Guide (With Conversion Tracking)
Step-by-step guide to setting up Reddit ads for B2B services with conversion tracking, targeting best practices, and cost-effective campaign structure.
Travis Sutphin
Principal engineer. 25+ years building software.
Outgrowing Excel: Why Web Apps Transform Business Operations
Excel feels familiar, but when your business grows, spreadsheets become barriers. Discover why web applications offer superior scalability, accuracy, and flexibility.
Travis Sutphin
Principal engineer. 25+ years building software.